appalachian mountain club

poster illustration

the client:

the appalachian mountain club is a conservation organization dedicated to the protection, enjoyment, and understanding of the outdoors.

project parameters:

  • 28” x 15” illustration to be fitted in to a 42” x 30" poster.

  • show four people do specific types of conservation work for the appalachian mountain club (amc).

    • research

    • advocacy

    • stewardship

    • education

sketch phase

rough sketches to figure out layout and character design

digital sketch refinement and final layout

character style and color samples

after sending initial sketches to the client, further refinement of the agreed upon concept and characters was done based on their decisions. these were the final approved sketches to move forward with the final.

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  1. after transferring the final layout to watercolor paper, a layer of acrylic drawing ink was laid down.

  2. next, tonal details and texture were added with designer’s gouache.

  3. lastly, smaller details were added with soft-core colored pencils.

painting process

final illustration

education

stewardship

research

advocacy

details

character designs for each type of conservation work

extra people were added to give the illustration more life and to have the viewer find each specific character and type of conservation work - main characters were marked with the appalachian mountain club logo.